Privacy Policy

Last Updated: October 19, 2026


At Wildlight Photography, your story matters, and so does your privacy. Whether you're reaching out about your wedding, planning a family session, or simply browsing our portfolio, we want you to feel comfortable knowing how your information is handled.

This Privacy Policy explains what information we may collect through our website, how we use it, when it may be shared, and what choices you have regarding your information.

This policy applies to our website at https://wildlightphotography.org and information collected through its forms and features. Additional terms may apply to photography services covered by a signed client agreement.

1. Information We Collect

The information we collect depends on how you interact with our website and business.

Information You Provide

When you submit an inquiry, complete a contact form, or reach out to us directly, you may provide information such as:

  • Your name and email address.
  • Your phone number, if requested.
  • Your wedding date, session date, event location, or preferred booking date.
  • Information about your photography needs, preferences, and expectations.
  • Details about your partner, family, or other individuals participating in a session.
  • Messages, questions, and other information you voluntarily include in your communications.

You are not required to provide information that is not necessary for your inquiry, although leaving certain fields blank may limit our ability to respond or provide requested services.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically by our website platform or enabled third-party services. Depending on the technologies in use, this may include:

  • Your internet protocol (IP) address.
  • Browser type, device type, and operating system.
  • Pages viewed and links clicked.
  • The date, time, and duration of your visit.
  • The website or source that referred you to our site.
  • General location information inferred from technical data.

This information may be used to maintain website functionality, monitor performance, understand visitor activity, and help protect against spam or unauthorized activity.

2. How We Use Your Information

Wildlight Photography may use collected information to:

  • Respond to inquiries and questions.
  • Discuss photography services, availability, and pricing.
  • Prepare estimates, proposals, and booking information.
  • Communicate with prospective and existing clients.
  • Plan and coordinate photography sessions.
  • Provide services and fulfill obligations under client agreements.
  • Maintain business, communication, and accounting records.
  • Operate, maintain, and improve our website.
  • Understand website traffic and visitor engagement.
  • Support website security and prevent spam, fraud, or misuse.
  • Comply with applicable legal obligations.

We use personal information for purposes reasonably related to the reason it was provided or other purposes explained at the time of collection.

3. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, analyze website traffic, and provide advertising or personalization features where enabled.

Cookies are small files stored on your device that can help websites recognize a browser or remember certain information.

When you visit our website, you may be able to accept or reject non-essential cookies or customize your preferences through the cookie consent banner.

For more information about cookies, their purposes, and how to manage your preferences, please review our Cookie Policy.

4. How We Share Information

We do not make your personal information publicly available simply because you submit an inquiry. However, certain information may be shared when necessary to operate our business, provide requested services, or comply with applicable law.

Website Hosting and Service Providers

Our website is hosted through Pixieset. Information submitted through website forms or collected through website features may be processed by Pixieset and other service providers involved in operating our website.

Business and Communication Tools

We may use email providers, scheduling tools, gallery platforms, payment processors, bookkeeping services, or other business tools to communicate with clients, manage bookings, deliver photographs, and operate our business.

Information is shared with these providers when reasonably necessary for the services they perform.

Legal Requirements and Protection

We may disclose information when we reasonably believe disclosure is necessary to comply with applicable law, respond to lawful requests, protect our rights, investigate potential fraud, or address security concerns.

With Your Permission

We may share information for another purpose when you request or authorize us to do so.

We do not authorize third-party service providers to use information entrusted to us for purposes outside their permitted services and applicable agreements.

5. Photography, Images, and Model Releases

Wildlight Photography creates and delivers photographs as part of its photography services. Photographs may contain identifiable images of you, your partner, family members, children, wedding guests, or other participants.

The collection, storage, delivery, and use of photographs are governed by the applicable photography agreement and any separate permissions or model releases.

Your photographs will not automatically be treated as permission to use them for marketing. Any portfolio, website, social media, advertising, or promotional use is subject to the applicable agreement and permissions obtained.

If you have questions about the use of your photographs, please contact us directly.

6. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including responding to inquiries, managing bookings, delivering services, maintaining business records, resolving disputes, and meeting legal obligations.

The length of time information is retained may vary depending on the type of information, the nature of our relationship with you, and applicable recordkeeping requirements.

When information is no longer reasonably needed, we may delete it or take appropriate steps to remove identifying details, subject to legal and operational requirements.

Please note that copies of information may remain in routine backups or records maintained by third-party service providers for a limited period.

7. Information Security

We take reasonable steps to protect the information we maintain against unauthorized access, disclosure, alteration, and loss.

However, no website, email system, online platform, or electronic storage method can be guaranteed to be completely secure. We cannot promise absolute security for information transmitted or stored electronically.

Please avoid submitting highly sensitive information, such as Social Security numbers or payment card details, through general website inquiry forms or ordinary email.

8. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have rights regarding your personal information, including the ability to:

  • Request access to certain personal information we maintain about you.
  • Ask us to correct inaccurate information.
  • Request deletion of certain information.
  • Withdraw consent where processing is based on consent.
  • Object to or restrict certain processing where applicable.
  • Opt out of certain targeted advertising or data-sharing practices where applicable.

To make a privacy-related request, please contact us using the information provided below. We may need to verify your identity before responding.

We will review and respond to requests in accordance with applicable law. Certain information may need to be retained for legal, contractual, security, or legitimate business purposes.

You may also manage cookies through our website's consent controls and your browser settings. Please see our Cookie Policy for additional information.

9. Third-Party Websites

Our website may include links to external websites, social media platforms, booking services, or other third-party resources.

Once you leave our website, the privacy practices of the third-party service will apply. We do not control the privacy policies, security practices, or content of websites operated by others.

We encourage you to review the applicable privacy policy before submitting information to a third-party service.

10. Children's Privacy

Wildlight Photography offers family and other photography services that may involve children. However, our website is intended for a general audience and is not designed to collect personal information directly from children under 13.

Parents or legal guardians should submit inquiries involving children's photography and provide any necessary information on their behalf.

If you believe a child has submitted personal information directly through our website without appropriate authorization, please contact us so we can review the situation and take appropriate steps as required by law.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website features, service providers, data practices, or applicable legal requirements.

Any updates will be posted on this page along with a revised “Last Updated” date.

We encourage you to review this page periodically to stay informed about how we handle personal information.

12. Contact Wildlight Photography

If you have questions about this Privacy Policy, would like to make a privacy-related request, or want to learn more about how your information is handled, please reach out.

Wildlight Photography

Northeast Wisconsin

Website: wildlightphotography.org

Email: wildlightphotographywi@gmail.com

Thank you for trusting Wildlight Photography with your inquiries, your memories, and the meaningful moments you invite us to capture. Your trust is something we value.